Media, message and spokesperson training.
ACC designs and delivers training for chief executives, senior leaders, boards and government spokespeople. Every programme is built for the client and delivered at senior level – by a trainer who has spent his career asking the questions as well as preparing the answers, and who has trained senior executives and government spokespeople since 2012.
Media & message training
A stepped programme from preparing and delivering key messages through to on-camera interview practice, including difficult and hostile interviews.
Crisis spokesperson training & simulations
Practice under pressure, built around the scenarios most likely to affect the organisation – for spokespeople and the teams that support them.
Presentations, panels & moderation
For conference speakers, panellists, moderators and MCs. Participants bring a real presentation, deliver it, are critiqued, rebuild it and deliver it again.
Investor relations workshops
An introduction to investor relations with a focus on disclosure, for banks and companies preparing to meet investors or to list.
How a programme runs
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1
Review
A short questionnaire and a call with each participant before the session: role, markets, media experience and recent coverage.
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2
Messages
Key messages and proof points agreed with the communications team that supports the spokesperson, along with the questions most likely to come up.
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3
Practice
On camera, in the formats that matter for that spokesperson, with playback after each interview. High-pressure and reactive scenarios where the organisation needs them.
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4
Feedback
Individual written feedback for every participant, with a recommendation on whether and when refresher training would help.
Formats
One-to-one sessions for chairs and chief executives, half-day and full-day group workshops, and two-day programmes – in person in Dubai or Addis Ababa, or virtual for teams elsewhere. Professional filming and playback equipment is included. Programmes can also be built around a partner’s own approach and delivered under a partner’s brand.
Enquiries are handled directly and in confidence. Contact